The main goal of any business website should be to convert visitors into customers, encouraging them to take specific actions. With this in mind, let’s discuss some of the advantages of having a website for your business:
- It is the easiest way to be found today. People use search engines like Google to look for products or services. A well designed and optimized website will put your business at the top of the list. Sadly, for modern society, if something can’t be found on the Internet, it doesn’t exist.
- But let’s say you are new on the market or small, and you can afford to pay for expensive advertising yet. Remember that it is also a common practice to look for results “near me” or in listing pages so local audiences will show interest in your business. Most people will do some online research first. A good website will help you with that first impression.
- A website is like your “digital” place of business open 24/7 without any barrier. Visitors will arrive from different sources (Google, Facebook, Yelp or any other referral or advertisement). It is the core of your marketing efforts. You have the opportunity to show them who you are, where you are at, what you do, what costumers say about you and, more importantly, that you understand their needs and you can solve their problem.
- It is a statement of legitimacy and a way of instilling confidence in your business, projecting the image and professionalism of any big company. It will help you build your brand by communicating your ideas, products or services in a consistent way that will automatically come to mind when people think of your business.